Imperto Blog
In These Truths I Still Believe
In These Truths I Still Believe… AI Hasn’t Changed Everything Somebody really famous and brilliant once said “It’s déjà vu all over again…” And that about sums up how we live in business today. If you take and spend ten minutes in any tech related conversation...
I Suck At Self Promotion!
I Suck At Self Promotion! Just Let Me Do It Not Have to Shout About It I’ve heard all the advice. “Get on a roll...Just start posting, momentum will carry you...People want to hear what you’re thinking about and building.” I nod. I agree. I even repeat it back...
Say It Loud…Repeatedly
Say It Loud...Say It Repeatedly Talking to Prospects, Partners, Customers & Employees Ok, stop if you’ve heard this before, because this isn’t a unique story. You’re leading a small business. Through a lot of hard work, perseverance, and late-night pizzas...
Long Live The Content Calendar
The End Of The Content Calendar... Long Live The Content Calendar! For years, the content calendar has shaped how brands approached social media. Teams fill out spreadsheets, plan posts weeks ahead, and try to predict what their audience will care about. It‘s...
Being An Entrepeneuer Made Easier
So Let’s be Real...Being an Entrepreneur, Especially a Solopreneur, is NOT Easy! Most days do not look like the brochure where you’re “in charge,” rolling in the dough, and waking up as an overnight success with a TED Talk schedule. Nope. The reality is: there’s...
Bad News & Fish
Bad News & Fish... ...And How They Both Smell Really Bad After Lunch! Having flown about 27 Billion miles in my career, I have had the opportunity to meet some really great people while on airplanes around the world. In one such encounter, I was fortunate...